Cookie Policy

About this cookie policy

What are cookies ?

How do we use cookies ?

What types of cookies do we use ?

How can I control the cookie preferences ?

Cookies and similar technologies

We and our partners use cookies and similar technologies, such as tags and pixels (“Cookies”), to personalise and improve your customer experience as you use our Websites and to provide you with relevant online advertising. This section provides more information about Cookies, including how we use them and how you can exercise your choices about our use of Cookies.

How we use Cookies

Cookies are small text files containing a unique identifier, which are stored on your computer or mobile device so that your device can be recognised when you are using a particular website or mobile app. They can be used only for the duration of your visit or they can be used to measure how you interact with services and content over time. Cookies help to provide important features and functionality on our Websites, and to improve your customer experience.

When you consent to Cookies on our Services, these may be used to do the following:

Improve the way our Websites work

Cookies allow us to improve the way our Websites work so that we can personalise your experience and allow you to use many of their useful features.

For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Website.

Improve the performance of our Websites

Cookies can help us to understand how our Websites are being used, for example, by telling us if you get an error messages as you browse.

These Cookies collect data that is mostly aggregated and anonymous.

Deliver relevant online advertising, including via social media

We use Cookies to help us deliver online advertising that we believe is most relevant to you on our Websites and other organisations’ websites and using social media. Cookies used for this purpose are often placed on our Websites by specialist organisations.

Cookies used for this purpose are often placed on our Websites by organisations providing specialist services to us. These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected.

Measuring the effectiveness of our marketing communications, including online advertising

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you

Third parties operating through our Websites

Our key partners are listed below with information about the services they provide to us. This list is not exhaustive but it does include those partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through our Services.

Measurement & Personalisation

To analyse how our services are used, including to test different content versions. This data may also be used to enable us to personalise our services and the marketing of our services.

• Adobe
• Google

Product recommendations

Online marketing

To personalise Gowrings adverts shown to you via Gowrings Mobility Group and on other websites based on your interactions with Gowrings. For example, by using data about your transactions with Gowrings, what you have purchased and the pages and products you look at. We may also use your

• Google

Social media

To market to you via social media platforms and to enable social sharing and engagement on our websites. These companies may use your data for their own purposes, including to profile and target you with other advertising.

• Facebook
• Twitter
• LinkedIn

Your choices when it comes to Cookies

Web browser cookies

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or other device. You can find more detailed information about how you can manage Cookies through your browser’s help function.

If you choose to disable some or all Cookies, you may not be able to make full use of our Websites. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.

You can also manage advertising related Cookies used on our Services by opting-out through the Service Providers listed in the table above or by visiting the YourOnlineChoices website. Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.

Subject access rights

You have the right to see the personal data we hold about you. This is called a Subject Access Request.

If you would like a copy of the personal data we hold about you, please write to:

Data Protection Executive, Gowrings Mobility, Daytona Drive, Thatcham, Berkshire, RG194ZD

You can also email us at info@gowringsmobility.co.uk

Other data protection rights

In relation to your personal data, you also have the right to:

1. have inaccurate information corrected:

Summary of the right:

if you believe we hold inaccurate or missing information, please let us know and we will correct it.

1. object to our use of it:

Summary of the right:

1. • general objection – We will then consider your objection to our use of your personal data. If on balance, your rights outweigh our interests in using your personal data, then we will at your request either restrict our use of it (see section 3 below) or delete it (see section 4 below).
   • objection in relation to direct marketing – If you make such an objection, we will stop using your personal data for direct marketing purposes.
2. restrict our use of it:

Summary of the right:

There are several situations when you can restrict our use of your personal data, this includes (but is not limited to):

1. • you have successfully made a general objection (listed in section 2 above).
   • you are challenging the accuracy of the personal data we hold.
   • we have used your personal data unlawfully, but you do not want us to delete it.
2. have us delete it:

Summary of the right:

There are several situations when you can have us delete your personal data, this includes (but is not limited to):

1. • we no longer need to keep your personal data;
   • you have successfully made a general objection (listed in section 2 above);
   • you have withdrawn your consent to us using your personal data (and we do not have any other grounds to use it);
   • we have unlawfully processed your personal data.
2. have us transfer or “port” a copy of it:

Summary of the right:

1. complain to the data protection regulator:

We’d like the chance to resolve any complaints you have, however you also have the right to complain to the UK data protection regulator (the “ICO”) about how we have used your personal data. Their website is https://ico.org.uk/your-data-matters/raising-concerns/

Their website also contains useful information about your privacy rights https://ico.org.uk/for-organisations/resources-and-support/your-data-matters

More Information on your Data Protection Rights

The ICO website also contains more detail on the data protection rights mentioned above, or if you would like to speak to us about these rights in more detail, see the “how to contact us” section below.

If you have any questions about how we collect, store and use personal data please contact us.

Our Data Protection Officer can be contacted by email: info@gowringsmobility.co.uk.